While the basics above are essential, you can go the extra mile and add more details you want journalists and the world to know about your business and what makes it unique. While there are no set rules on what a media kit should and shouldn’t have, what’s most important is that it’s informative and helpful to interested journalists and readers. Enhance Your Press Kit With Standout Features To round out your media kit, it’s a good idea to include your business’ social media links at the bottom of your document, whether it’s a portable document file (PDF) or an online webpage. In today’s digital-centric world, your social media accounts are just as valuable a point of contact as your email address or contact number. Organize press releases chronologically to illustrate your business’ events and milestones. Make the most of your digital media kit by linking to these resources on your website’s marketing and press release pages. Link to Past Press ReleasesĪfter detailing all the essential information about your company, include links to past press releases to give journalists context and background about your company. You can also provide them in multiple formats (for example, both JPG and PNG) and include brand style guidelines for multimedia assets describing how and where to use them, copyright information, licensing details, and so on. If your business doesn’t offer physical products, include images of your logo or location instead.Īs the job of a press kit is to make it easier for journalists to cover news about your business, providing links to original as well as web-friendly versions of photos, logos, headshots, and other assets is ideal. Take good photos of your products, upload them to an online drive, and include the download link for the original, high-resolution files in your media kit-these photos will appear in press coverage about your business. This is especially important for businesses offering products. If your media kit is digital, make it easy for journalists to download and save a copy for reference. Sample press kit photo of a store’s location Open the drop-downs below to learn how to customize your template with your company’s information: Provide Contact Information This will essentially be the focal content of your press kit and will include all the vital information about your company, including your contact information, business facts, business story, products and services, and more. With your template as a guide, the next step is to add your company’s information. Alternatively, you can turn to freelance professionals at Fiverr for professional graphic design and copywriting services to make a media kit for as little as $5. Starting with a premade template is the easiest way to make your kit, but you can also design your own media kit from scratch. Creative Market: Buy professionally designed templates for a one-time fee of about $50 to $75 each.Envato Elements: Get full access to unlimited business template downloadables, including professionally designed media kit templates, through a membership for $16.50 per month.Fiverr: Most affordable place to have a professional graphic designer and copywriter create a press kit for your business, starting from $5.Canva: Design your own media kit for free with no graphic design experience or software using Canva, starting with one of their prebuilt media kit templates.Free downloads: Download our free press kit template to get started quickly and at no cost.Here are some of the best ways to create a media kit: There are a few different places to download a template-which is best for your business depends on your brand’s priorities, style, budget, and your design and copywriting skills. This makes the process simpler and faster while still ensuring your document is well-designed and professional. The easiest (and often best) way to create a press kit for your business is to use a predesigned template. Get a Press Kit Template (or Design Your Own) Here’s how to put together a press kit that makes your business shine in eight easy steps: 1.
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